CONCEPT

The sports hub was a vision piece of work that was used as part of a marketing presentation by the INTU group for the the 235,000sqm retail resort in Torremolinos. The brief was to create a space that captured the energy of sport and would bring people together in interactive and energetic ways.

At the centre of the design is the arena, a high impact, flexible space that can be used for activations, events and sports activities, with a fully interactive, kinetic floor and lighting grid that can be sequenced to change and reflect the different sports that are being played below.

The entrance to THE SPORTS HUB is an open basketball court that can flex as an event and music venue, becoming a place where sport and culture CAN come together SEAMLESSLY.

As part of the concept we were also asked to re imagine the key brands within the sports hub. The Nike façade was constructed of blades to convey the feeling of movement and progression, we also proposed that each of the blades on the exterior façade had integrated solar panels allowing the building to generate its own energy.