CONCEPT

Born from the stadium concept the adidas flagship store in New York embodies the mantra real raw and fast, acting as a facilitator, combining sports performance with culture and switching the field of play from the stadium to the outside world. From grass roots through to professional athletes the store is a testing ground where instore experiences such as a running tracks and football testing zones can be used to try the latest adidas product and track personal progress.

Reclaimed stadium bleachers are located within the front of the store to create a live window experience where visitors can watch sports and attend events held by brand ambassadors and key influencers.

An instore concierge service allows fans to come and buy tickets for New York based sporting events and unique product as well as find out the cities top running routes and healthy eating spots.

The interior space was stripped back to the buildings original structure and the materials palette used had to be real and raw to create an authentic STADIUM environment.