INTU Sports Hub
Interior Design and Brand Experience
CONCEPT
The Sports Hub was developed as a vision-led concept for INTU Group as part of a marketing presentation for a 235,000 sqm retail resort in Torremolinos. The project explores how sport-led experiences can be integrated into large-scale retail destinations to create spaces that are social, energetic, and community-driven.
The brief focused on designing a dynamic environment that captures the energy, movement, and inclusivity of sport, encouraging people to gather, interact, and participate. Conceived as more than a traditional retail or leisure space, the Sports Hub is positioned as an experiential destination where physical activity, events, and social engagement come together to activate the wider resort and enhance visitor experience.
“The arena is a high-impact, flexible space that can be used for activations, events and sports activities, with a fully interactive, kinetic floor and lighting grid.”
“The entrance to The Sports Hub is an open basketball court that can flex as an event and music venue, becoming a place where sport and culture can come together seamlessly.”
PROJECT TYPE
Sports Hub Destination
SECTOR
Retail, Experiential
CLIENT
INTU Group
LOCATION
Torremolinos, Spain
FLOOR AREA
3000 SQM
YEAR
2017
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