American Eagle Flagship Las Vegas

Architecture, Interior Design and Brand Experience

CONCEPT

American Eagle commissioned a retail interior design concept for their flagship store that cuts through the visual noise of the Las Vegas Strip while delivering engaging in-store experiences for a Gen Z audience. The anti-Vegas concept uses authentic materials and honest construction details to create a denim studio and workshop environment, where visitors can explore denim and apparel customisation alongside impactful digital and social brand activations.

Daytime exterior view of the American Eagle Flagship Store Las Vegas featuring metallic facade panels and corner glass entrance.
Detail of translucent corrugated panel system used within the American Eagle Flagship Store Las Vegas interior.
Customisation patches and Las Vegas themed graphics displayed inside the American Eagle Flagship Store Las Vegas.
Abstract black-and-white textile artwork displayed inside the American Eagle Flagship Store Las Vegas.

“Customisation stations offering personalised, Vegas unique jacron labels, printed graphics, and embroidered sew-on patches.”

Night exterior of the American Eagle Flagship Store Las Vegas with large-scale LED media screen and urban streetscape.

“A high-definition digital screen wraps the exterior, showcasing immersive 3D brand content and enables live streaming of in-store experiences and brand activations.”

Denim-focused retail floor inside the American Eagle Flagship Store Las Vegas with open shelving and mannequins.
Industrial steel staircase connecting floors inside the American Eagle Flagship Store Las Vegas.
Multi-level interior view of the American Eagle Flagship Store Las Vegas featuring exposed structure and lighting.
Night-time exterior view of the American Eagle Flagship Store Las Vegas with illuminated branding and digital facade.

PROJECT TYPE

Flagship Store

SECTOR

Retail and Experiential

CLIENT

American Eagle

LOCATION

Las Vegas USA

FLOOR AREA

11000 sqm

YEAR

2018

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