adidas sanlitun Flagship Store Design

Architecture, Interior Design and Brand Experience

PROJECT TYPE

Flagship Store Concept

SECTOR

Retail and Experiential

CLIENT

adidas

LOCATION

Sanlitun, Beijing

FLOOR AREA

4500 SQM

YEAR

2021

Concept

Located across four floors in the heart of Beijing’s Sanlitun fashion district, the adidas Sanlitun flagship store is designed as an immersive retail environment that connects adidas brand culture with the energy of the local community. Developed in collaboration with multiple agencies, the space combines architecture, digital interaction, and experiential design to create a dynamic flagship destination.

The performance floors follow the Home of Sport concept, using bold materials, vibrant colour accents, and large-scale lighting to create focused retail zones. The Maker Lab offers a hands-on customisation experience where visitors can personalise products through embroidery, patches, printing, and 3D sneaker elements. The Originals Sound Garden introduces a unique cultural layer, featuring an interactive digital sound booth where visitors can experiment with music and share their creations.

Exploded axonometric diagram of the Adidas Flagship Sanlitun Beijing showing multi-level zoning and spatial organisation.
Night exterior view of the Adidas Flagship Sanlitun Beijing featuring illuminated facade and iconic Adidas branding.
Confirmed App immersive cube installation inside the Adidas Flagship Sanlitun Beijing with dynamic lighting and digital branding.
Close-up of the Confirmed App crystal cube installation inside the Adidas Flagship Sanlitun Beijing store.
Sneaker display pedestals inside the Adidas Flagship Sanlitun Beijing highlighting premium footwear collections.

“Phygital installations allow interactive experiences in store, bringing product and storytelling to life.”

Sculptural close-up detail of experimental footwear installation inside the Adidas Flagship Sanlitun Beijing.
Performance mannequin display inside the Adidas Flagship Sanlitun Beijing featuring layered technical apparel, backpacks, and footwear with a vertical green wall backdrop.

“The space showcases a huge range of Originals footwear that can be found around the perimeter of an internal courtyard.”

Beijing Made For You customisation bar inside the Adidas Flagship Sanlitun Beijing featuring heat-press stations, stools, and personalised apparel displays.
Blue-lit transition corridor inside the Adidas Flagship Sanlitun Beijing with Trefoil branding and immersive lighting.
Footwear wall and seating zone inside the Adidas Flagship Sanlitun Beijing showcasing extensive sneaker displays with integrated greenery.
Interactive try-on and experience booth inside the Adidas Flagship Sanlitun Beijing with structural frame and planted surroundings.
  • adidas sanlitun activation zone with large digital screens and a glass central footwear display
  • adidas sanlitun activation zone originals concept sketch showing double height space with translucent walls
  • adidas sanlitun womens performance area with mannequin displays, timber ceiling rafts and large feature ceiling light
  • Artist wire footwear sculpture
  • Sneaker services concept sketch showing the entrance to a sneaker vault for customisation
  • Mens performance mannequin display with white lightbox lighting above
  • x3 axonometric exploded schematic floor plans showing transition throguh space and category layouts

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