adidas x BapE - END LDN

Pop-Up Activation and Brand Experience

CONCEPT

The Loading Forum 84 concept Brings together two iconic brands, adidas and BAPE. The project celebrates over 30 years of influence at the intersection of sports culture and streetwear. The Forum 84 concept draws inspiration from 1984 — the year the silhouette launched, and arcade culture defined a generation.

This vision led to the creation of the adidas × BAPE retro arcade activation, an immersive retail and brand experience that replaces the traditional online raffle with physical interaction and play. Fans were invited to play to win limited-edition sneakers and merchandise through a live, real-world basketball challenge. Performance was tracked via a live leaderboard, transforming the space into a competitive, high-energy environment that encouraged participation, engagement, and social interaction.

By combining sport, gaming, and street culture, the event turned the product release into an experience, creating a dynamic brand experience that honoured the legacy of both adidas and BAPE while connecting with a new generation of fans.

Adidas x BAPE camo Superstar sneaker displayed on a neon pink plinth inside the END London pop-up installation.
Entrance area of the Adidas x BAPE END London pop-up with co-branded wall graphics and illuminated doorway.
Shoot Hoops product wall inside the Adidas x BAPE END London pop-up showcasing apparel, footwear, and basketball props.

“Vibrant pink branding threads throughout the design, appearing in various forms to enhance the retro arcade theme and create a cohesive visual narrative.”

Flat lay of Adidas x BAPE END London collaboration packaging, graphics, and branded materials.
Immersive Loading room inside the Adidas x BAPE END London pop-up featuring a digital basketball challenge.

“Win big! Shoot hoops or try your luck in a 2 vs 2 NBA Jam showdown.”

Retro arcade basketball machines inside the Adidas x BAPE END London pop-up interactive gaming area.
Adidas x BAPE sneakers displayed inside a basketball hoop installation at the END London pop-up experience.

PROJECT TYPE

Brand Activation, Pop-Up

SECTOR

Retail and Brand Experience

CLIENT

adidas x Bape

LOCATION

London

FLOOR AREA

30 sqm

YEAR

2022

  • Design inspiration moodboard for the Adidas x BAPE END London pop-up featuring neon lighting, textures, and streetwear references.
  • Isometric view of the Adidas x BAPE END London pop-up retail space featuring product walls and interactive zones.
  • Isometric render of the Adidas x BAPE END London pop-up showing the Loading zone with arcade-style basketball game.
  • Front-on view of the Loading basketball game installation inside the Adidas x BAPE END London pop-up.
  • Wide interior view of the Adidas x BAPE END London Loading room with neon lighting and arcade machines.
  • Illuminated product vitrine displaying Adidas x BAPE apparel and footwear inside the END London pop-up.
  • Symmetrical Shoot Hoops retail display inside the Adidas x BAPE END London pop-up with apparel and footwear.

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