adidas terrex Munich flagship design

Retail Interior Design and Brand Experience

CONCEPT

“Prepare for your next adventure” defines the concept behind the adidas Terrex flagship store in Munich Germany, translating the brand’s outdoor performance ethos into an immersive retail interior. Designed as the first store dedicated exclusively to adidas Terrex products and services, the space establishes a new benchmark for the brand’s physical retail environment.

Sustainability is embedded throughout the interior design, with natural materials such as timber and clay-based finishes selected for their environmental performance, including improved air quality and natural humidity regulation. These materials reinforce the connection between the built environment and the landscapes that inspire the Terrex range.

Live foliage is integrated across the store to create an authentic and vibrant link to nature. Green walls and plant-clad columns are supported by an innovative irrigation system concealed within the ceiling structure, allowing integrated planters and hanging plants to be maintained and watered automatically.

Large-scale digital installations are incorporated throughout the space, acting as windows to the outside world and visually connecting Terrex users to natural environments through expressive, immersive content.

Wide interior view of the Adidas Terrex Munich store featuring the United by Snow campaign and immersive retail layout.
Immersive Adidas Terrex Munich retail interior showcasing the United by Snow campaign, with suspended outerwear, nature-inspired ceiling installation, and outdoor performance apparel displays.
Sustainable Adidas Terrex Munich retail interior with integrated plants, timber fixtures, and ceiling LED nature visuals.

“A modular furniture design approach to the furniture means that the space can be reconfigured to host events and showcase content on the large digital footwear wall.”

United by Snow campaign wall inside the Adidas Terrex Munich store displaying a full range of outdoor footwear.
Adidas Terrex Munich retail floor highlighting outdoor performance apparel, footwear, and nature-inspired design.

“Connect the brand, its products, culture and expertise to the consumer needs and passion.”

Frame Magazine

Adidas Terrex Munich service counter featuring a living green wall and Terrex branding.

PROJECT TYPE

Flagship Store Design

SECTOR

Retail and Experiential

CLIENT

adidas Terrex

LOCATION

Munich Germany

FLOOR AREA

378 SQM

YEAR

2021

  • adidas-Terrex-Munich retail wall display concept featuring suspended trail jackets, footwear shelf and forest graphic panel.
  • adidas-Terrex-Munich material palette moodboard with metal, wood, stone, gravel and climbing rope accents for store design.
  • adidas-Terrex-Munich product zone render with green jacket feature wall, rammed-earth textures and sculptural rock display table.
  • adidas-Terrex-Munich installation concept with 3D figures on layered terrain steps and suspended wave sculpture for experiential retail.
  • adidas-Terrex-Munich architectural inspiration collage showing timber beams, rammed concrete textures and translucent partition panels.
  • adidas-Terrex-Munich store front wide interior concept showing entrance view to Innsbruck Hub, apparel displays and trail shoe wall.
  • adidas-Terrex-Munich Innsbruck Hub service desk concept with route map screen, workshop counter and planted canopy feature.

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