adidas DUBAI Flagship
Interior Design and Brand Experience
PROJECT TYPE
Flagship Store Concept
SECTOR
Retail and Experiential
CLIENT
adidas
LOCATION
Dubai Mall, Dubai
FLOOR AREA
1190 SQM
YEAR
2019
Concept
Connected, sustainable, and designed as a dynamic playground for the adidas community, adidas DXB redefines the modern flagship store experience. Building on the success of the London flagship, this next-generation retail concept blends physical and digital channels to deliver a simple, engaging customer experience. Interactive touchpoints such as the Bring It To Me app, RFID “lift and learn” technology, and immersive smart fitting rooms enhance product discovery, while hands-on, analogue experiences, including the Maker Lab and Sneaker Services, allow customers to customise apparel and restore their favourite sneakers. Together, these elements make adidas DXB a forward-looking retail destination where innovation, sustainability, and community come together.
“A premium in-store sneaker cleaning service using Crep Protect, with restored trainers showcased in signature fridges until collection.”
“Inspired by the adidas archive, the collection concept is home to some of the most culturally iconic pieces of adidas history.”
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