CONCEPT

The concept was developed to design an immersive pop-up event for Riga Black Balsam, aiming to attract a younger, more dynamic fan base. Called The Riga Lab, the event offers a unique brand experience where visitors can engage with the product by experimenting and crafting their own Black Balsam-based cocktails. The design is inspired by the brand’s distinctive production process, where 24 all-natural ingredients are infused together in a single barrel. This idea is reflected in both the structure and the user experience of The Riga Lab.

The physical space is built by deconstructing a barrel into its component parts—such as the fins and rings—and reimagining them using a variety of materials. This creates an unexpected, bold aesthetic for the Riga brand while staying true to its roots through the inspiration of the crafting process.

Visitors are invited to the central interactive area, where they can get hands-on and explore their creativity, all while connecting with the brand in a fun and memorable way.

01 - A single barrel is deconstructed to symbolize the ingredients and production process behind Riga Black Balsam.

02 - The barrel is segmented, with each part pushed outward to form distinct architectural blades, while the three rings are separated and repositioned.

03 - The blades are rotated 90 degrees, opening up the space and enhancing visibility into the experience area, sparking curiosity from passersby.

04 - The rings are reintroduced within the space, serving as markers for the heights of the floor, work surfaces, and lighting elements.

The experience is thoughtfully divided into two distinct yet interconnected zones, each offering a unique way to engage with Riga Black Balsam.

The first part is the front bar, where guests can immerse themselves in the craftsmanship of cocktail making. Here, a skilled master mixologist serves expertly crafted drinks, each showcasing the rich, complex flavors of Black Balsam. This area provides an opportunity to taste expertly balanced cocktails and learn about the history and unique qualities of the spirit from an experienced professional.

The second part is the interactive, circular section, designed for hands-on experimentation. In this space, visitors are encouraged to unleash their creativity by mixing their own cocktails using Riga Black Balsam as the base. Equipped with a range of ingredients and tools, participants can explore flavor combinations, experiment with different mixers, and craft personalized drinks. This immersive, self-guided experience invites guests to engage with the brand in a more playful and experimental way, adding an element of discovery and fun to the overall experience.

Together, these two sections create a dynamic flow, allowing guests to first enjoy expertly crafted cocktails and then dive into their own creative process, all while deepening their connection with Riga Black Balsam.

At the heart of the experience, a striking central display features an array of test tubes filled with different flavors of Riga Black Balsam, as well as a selection of complementary ingredients. This vibrant, visually appealing display invites visitors to explore the rich variety of flavors that Black Balsam has to offer. Surrounding the central display are 10 individual workstations, each designed for hands-on experimentation.

Each workstation is fully equipped with the tools and materials needed for cocktail creation, including mixing glasses, shakers, garnishes, and additional flavoring agents. Visitors can select ingredients from the central display and bring them to their designated station, where they are encouraged to get creative, mixing and matching flavors to craft their own unique Black Balsam cocktails.