CONCEPT

Spread across four floors and located on the most prominent corner of the busiest fashion districts in Beijing is the adidas flagship Sanlitun. Through collaboration with multiple agencies we created a space that gives visitors impactful and immersive experiences that embody the adidas brand values but are also relevant to the Beijing community.

Phygital installations allow interactive experiences in store, bringing product and storytelling to life.

The performance floors of the space took on the Home of Sport concept, with new materials, bursts of colours and large scale light features being used to create focused destinations.

Local artists were commissioned to create experimental versions of classic silhouettes using recycled materials.

The Maker Lab is a key destination in the space, allowing users to express themselves through a customisation experience that includes patches, 3D sneaker crowns, embroidery and printing services

The 3rd floor is home to the Originals Sound Garden a space that can only be experienced in Sanlitun.

The space showcases a huge range of Originals footwear that can found around the perimeter of aN internal courtyard.

As well as the courtyard is an interactive, digital sound booth experience where users can experiment, create and share music.